At the heart of what we do is our custom market research. Using proven qualitative and quantitative methodologies we help clients better understand their markets, employees and customers. Our expertise and services fall into four key areas:
CONSUMER
Bring the voice of the customer into the heart of your business, ensure your offer aligns with their needs and identify untapped opportunities.
Build a more accurate picture of your customer landscape and how it is likely to evolve.
EMPLOYEE
Give your employees a voice and identify the issues that drive engagement and productivity.
Develop the culture you need to thrive, and the values and behaviours required to embed it.
B2B
Capture key insights from decision makers to create compelling thought leadership content.
Pinpoint pain points and new opportunities to capitalise on.
BRAND
Understand perceptions of your brand and ensure your brand strategy works effectively with your target audience.
Build the value of your reputation by growing trust with key stakeholders.
OUR TOOLS
Quantitative research
Smart sampling, efficient questionnaire design and analytical flair deliver insights that count. Our partnership with Cint gives us access to millions of consumers worldwide.
Qualitative
Exacting recruitment and preparation, expert facilitation followed by intelligent analysis generate piercing, actionable insights.
Data synthesis
We quickly explore in-house consumer and marketing data to find the meaningful insights and develop a road map for further research.
Rapid results
The Vivi Omnibus delivers reliable and cost effective insights in as little as 48 hours.